 Solution

A scalar coupling linear in the nematic order parameter requires a second-rank anisotropy. A single electric field supplies no such tensor, while $E_i{E}_j$ does. Its isotropic part gives $E^2\mathrm{Tr}Q=0$. Hence the lowest joint order in $E$ and $Q$ of the electric-field coupling to nematic order isTerms depending only on $E$ do not affect minimization over $Q$. With $\vartheta$ the angle between the nematic director and the electric field,For $\chi \lambda >0$, the lowest free energy occurs at ${\cos }^2\vartheta =1$, so the nematic director aligns along either $+\mathbf{E}$ or $-\mathbf{E}$. Then $E_i{Q}_{ij}{E}_j=\lambda E^2$, givingUnlike the linear composition term in a conserved binary fluid mixture, this term changes the equilibrium nematic order parameter: its spatial integral is not fixed.