Electric-field coupling to nematic order ($-\chi E_i{Q}_{ij}{E}_j$)

The leading scalar coupling of an electric field to the nematic order parameter is quadratic in the field and linear in the tensor. For uniaxial nematic order, it is $-3\chi \lambda E^2({\cos }^2\vartheta -1/3)/2$. When $\chi \lambda >0$, minimization aligns the nematic director with the field axis and adds $-\chi E^2\lambda$ to the scalar Landau free energy.

For a scalar Landau-de Gennes free energy with $\bar{b}>0$, $\bar{c}<0$, and coupling $-\chi E^2\lambda$ with $\chi >0$, the critical endpoint of a quartic Landau free energy is reached at the displayed field strength and ${\bar{a}}_c=3{\bar{c}}^2/(8\bar{b})$, ${\lambda }_c=-\bar{c}/(4\bar{b})$. It terminates the field-biased first-order phase transition when both field and quadratic coefficient can be tuned. This is a quartic small-field mean-field approximation; higher terms may alter its location.