 Solution

Assume the charmonium state annihilates through a virtual photon, with lepton universality and negligible higher-order corrections. For a vector meson of mass $M$, the partial decay width into a charged lepton pair contains both the relativistic two-body decay factor ${\beta }_{\ell }$ and a vector-current spin factor:^[ref] For example, contracting the vector polarization sum with the Dirac trace for the two final fermions gives a factor proportional to $M^2+2m_{\ell }^2$, explaining why retaining only ${\beta }_{\ell }$ is insufficient. Using $m_{\tau }=1.777\mathrm{GeV}$, $m_{\mu }=0.1057\mathrm{GeV}$ and $M=3.686\mathrm{GeV}$ givesThe supplied total decay width also gives ${\Gamma }_{\mu \mu }=2.352\mathrm{keV}$ and ${\Gamma }_{\tau \tau }\simeq 0.91\mathrm{keV}$. It cancels from the branching fraction ratio.

The decisive change at $3.770\mathrm{GeV}$ is crossing the open-charm D meson-pair threshold, approximately $3.73\mathrm{GeV}$. The strong interaction can now create a light quark-antiquark pair and rearrange $c\bar{c}$ into $D\bar{D}$, without annihilating the heavy pair. This increases the total decay width from hundreds of keV to tens of MeV. The leptonic decay partial decay width is additionally smaller because $\psi (3770)$ is predominantly a $1{}^3{D}_1$ state, whereas $\psi (3686)$ is predominantly $2{}^3{S}_1$; the short-distance annihilation overlap is suppressed for nonzero orbital angular momentum. A roughly hundredfold increase in total decay width together with an order-ten reduction in leptonic partial decay width explains the order-thousand reduction in branching fraction. Attributing all three orders of magnitude to the threshold alone would miss the second effect.^[ref]