 Solution

The product measure $\mu \otimes \nu$ is the unique probability measure on the sigma-algebra generated by measurable rectangles for whichHere the printed product notation $\mathcal{B}(\mathbb{R})\times \mathcal{B}(\mathbb{R})$ denotes the generated product sigma-algebra, conventionally written $\mathcal{B}(\mathbb{R})\otimes \mathcal{B}(\mathbb{R})$; it is not just the collection of rectangles. On ${\mathbb{R}}^2$ it equals $\mathcal{B}({\mathbb{R}}^2)$: coordinate projections show that rectangles are Borel sets, while open rectangles with rational endpoints give every open set as a countable union and hence generate the Borel sigma-algebra.

Existence is the product measure theorem for finite measures, which are in particular sigma-finite measures. Uniqueness follows because the rectangles form a pi-system generating the product sigma-algebra, and two finite measures agreeing there agree everywhere by the Dynkin lemma.^[ref]