 Solution

A branch point obstructs a single-valued analytic continuation around a closed circuit. Continuing $\log z=\log |z|+i\theta$ once around zero increases its value by $2\pi i$. A branch cut removes a curve joining branch points or extending to infinity so that a continuous argument can be chosen on the remainder. Zero and infinity are logarithmic branch points; the positive-axis cut used here selects $0<\arg z<2\pi$. The cut is a choice of representation, not a line of poles of the multivalued logarithm.