 Solution

Choose $r$ independent columns of $A$ that form a basis of its column space, and put them in $B\in {\mathbb{R}}^{m\times r}$. For each column $a_j$ of $A$, let $c_j$ be its coordinate vector in that basis; put these coordinate vectors in $C\in {\mathbb{R}}^{r\times n}$. The column equations $a_j=B{c}_j$ give $A=BC$.

By construction $B$ has full column rank $r$. The columns of $C$ corresponding to the selected basis columns are the standard vectors of ${\mathbb{R}}^r$, so $C$ has full row rank $r$. This proves the requested rank factorization. When $r=0$, $A=0$ and the corresponding empty-column and empty-row factors have the required shapes and rank zero.