 Risk-neutral measure for the Black-Scholes model

For $S_t=S_0{e}^{\mu t+\sigma W_t}$, shifting Brownian drift bymakes $S_t=S_0{e}^{(r-{\sigma }^2/2)t+\sigma W_t^Q}$ under an equivalent martingale measure $Q$. The discounted stock is then a martingale.