Resuscitate significant haemorrhage while identifying its cause; pregnancy, timing in relation to birth, and the condition of the uterus determine the definitive treatment. A vaginal loss need not originate in the uterus, and the visible volume may underestimate concealed bleeding. Assess consciousness, pulse, blood pressure and ongoing loss; serious bleeding calls for urgent obstetric or gynaecological help, intravenous access, blood sampling and access to blood transfusion. Investigations must not delay control of a life-threatening source.
Outside pregnancy, distinguish excessive menstrual bleeding from irregular, postcoital or postmenopausal bleeding. Causes include uterine fibroids, endometrial polyps, disturbed ovulation, coagulopathy and cancer. A speculum examination may reveal a cervical or vaginal source. History, examination, blood count, and appropriately selected ultrasonography, hysteroscopy or tissue sampling establish the cause. Current treatment for heavy menstrual bleeding may use tranexamic acid or hormonal treatment where suitable; removal of a polyp or treatment of a uterine fibroid addresses a structural cause. Suspected cancer needs a diagnostic and specialist pathway, rather than repeated empirical suppression of bleeding.[ref]
Heavy menstrual bleeding by NICE. NG88, investigation according to history and examination, and cause-directed treatment
In early pregnancy, consider threatened or established miscarriage and retained pregnancy tissue. Establish the location and viability of the pregnancy with ultrasonography and, where appropriate, serial human chorionic gonadotropin measurements. Stable cases permit a choice among expectant, medical or surgical management according to the diagnosis and circumstances; heavy ongoing bleeding or instability changes the urgency. An ectopic pregnancy may cause vaginal bleeding together with dangerous internal haemorrhage, even though the bleeding pregnancy is outside the uterus. Pain, collapse or instability therefore demands urgent assessment rather than an assumption that all bleeding represents a harmless menstrual or uterine event.[ref]
Ectopic pregnancy and miscarriage by NICE. NG126, §§1.3–1.7: emergency assessment, diagnosis and management
Later pregnancy requires distinction between placenta praevia, placental abruption and other genital-tract sources. Placenta praevia may cause heavy painless bleeding; placental abruption may involve pain, a tense uterus and concealed loss. Stabilise the mother, assess the fetus and locate the placenta by ultrasonography. Avoid a digital examination that could disturb a covering placenta before placenta praevia has been excluded. The timing and route of birth depend on severity, placental position, gestation and maternal and fetal condition. A placenta covering the cervical opening usually requires Caesarean section; the diagnosis is not an instruction to apply a vaginal plug and wait through major continuing loss.[ref]
Placenta praevia, placenta accreta and vasa praevia by RCOG. Bleeding, ultrasound assessment and planning birth
[ref]Antepartum haemorrhage by RCOG. Green-top Guideline 63, §7.3: digital examination precaution
During and after birth, organise postpartum haemorrhage causes as poor uterine contraction, retained tissue, genital-tract trauma and defective clotting. A uterine rupture is a surgical emergency; a contracting uterus does not exclude a traumatic source. For uterine atony, uterine massage and a suitable uterotonic accompany resuscitation; emptying a distended urinary bladder may help contraction. Examine for tears and repair them; deal with retained placental tissue with skilled obstetric care, and do not forcibly detach an abnormally adherent placenta. Correct relevant coagulopathy and use blood products as indicated. Current early treatment includes tranexamic acid within the recommended interval. Continuing bleeding may require balloon tamponade or surgery; a uterine inversion requires urgent skilled replacement and resuscitation, not treatment as simple atony. Delayed bleeding after birth suggests retained tissue or infection and requires renewed assessment.[ref]
Consolidated guidelines for the prevention, diagnosis and treatment of postpartum haemorrhage by the World Health Organization (2025). First-response treatment bundle and cause-directed management of refractory bleeding
An 1864 practitioner could recognise miscarriage, abnormal placental attachment or separation, retained placenta, atony and traumatic bleeding, and could attempt pressure, manual measures and delivery appropriate to the cause. Cold applications and vaginal plugging appeared in period practice, but were not interchangeable cures. Contemporary obstetric discussion already distinguished several mechanisms of bleeding.[ref]
Quarterly Report on Midwifery (April 1864). pp. 549–556: uterine disease, pregnancy and obstetric complications
In particular, a uterotonic cannot repair a tear, and obstructing the outflow does not establish that internal haemorrhage has ceased. The modern diagnostic and resuscitative measures above explain why treatment must follow the mechanism rather than the symptom alone.Treat new convulsions during labour as possible eclampsia: protect breathing, terminate and prevent seizures, control severe hypertension, and plan birth after stabilisation. Previous good health does not exclude pre-eclampsia or eclampsia. Also consider epilepsy, hypoglycaemia, intracranial disease and other causes if the clinical findings suggest them; neither an invented history nor a fabricated urine result is needed to recognise the emergency.
Summon obstetric, anaesthetic and neonatal assistance. Protect the woman from injury, position her safely on her side when feasible, maintain the airway, and assess breathing and oxygen saturation. Do not force an object into her mouth or attempt to suppress a fit by forcefully holding down her limbs. Obtain intravenous access, check blood glucose, and measure blood pressure; assess platelets, renal function, liver tests and proteinuria without delaying essential treatment. Review the fetal condition once maternal resuscitation is under way.
Current first-line anticonvulsant treatment is magnesium sulfate. NICE describes an intravenous loading dose of 4 g over 5–15 minutes, followed by 1 g per hour, with continued treatment for 24 hours after the last fit. Recurrent fits require additional treatment under the emergency protocol. Monitor breathing, tendon reflexes and urine output because impaired renal function increases the risk of magnesium accumulation. A benzodiazepine is not an interchangeable routine substitute for magnesium sulfate in this setting. Severe hypertension requires prompt suitable treatment, for example labetalol, nifedipine or hydralazine, with continuing reassessment.[ref]
Hypertension in pregnancy by NICE. NG133, §§1.8.1–1.8.6: anticonvulsants and immediate treatment of severe hypertension
Once stabilised, the woman needs a plan for birth. Cervical findings, progress of labour, gestation and maternal and fetal condition determine whether vaginal birth or Caesarean section is appropriate. Performing an immediate instrumental delivery during an uncontrolled fit is not a general rule, nor does the occurrence of one fit automatically establish the route of birth. Observation and treatment continue after delivery because further fits in eclampsia can occur.[ref]
Historically, bloodletting, purgation, chloroform and expedited delivery were advocated in different combinations. An actual 1864 case report records such treatment and continuing convulsions despite delivery. It illustrates the historical problem, not proof that removal of blood or pressure on pelvic nerves explains or cures eclampsia.[ref]
Report of a Case of Puerperal Convulsions (1864). pp. 411–413: bloodletting, chloroform, delivery and subsequent course
Modern eclampsia care replaces those obsolete theories with specific seizure treatment, blood-pressure control and maternal resuscitation.