Jeremy M. Wolfe studied visual search, including how target prevalence affects misses. Rare-target experiments distinguish seeing a target from deciding when to stop searching, while guided search models specify how information directs selection. A high miss rate can therefore reflect a decision policy as well as sensory discriminability. [ref]
Rare items often missed in visual searches by Jeremy M. Wolfe and others. 2005, target prevalence and visual-search misses
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