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For cell counts $Y_{ij}$ in a two-way contingency table, the independence model isThe absence of an interaction makes ${\mu }_{ij}$ factor as a row effect times a column effect. Its maximum-likelihood fitted values are

Write $y_{i+}={\sum }_j{y}_{ij}$ and ${\mu }_{i+}={\sum }_j{\mu }_{ij}$. Under the model in part (a),and $p_j$ is independent of the price category $i$. The Poisson-multinomial conditioning identity givesMore explicitly, the likelihood function for row $i$ factors asThe first factor is the likelihood of the row total and the second is the conditional multinomial likelihood. The free price effect ${\alpha }_i$ makes the first factor maximal at ${\hat{\mu }}_{i+}=y_{i+}$, while maximizing the remaining factors givesConsequently both fits have the same maximum-likelihood fitted valueHere every row total is $30$, the column totals are $31,28,31$, and $y_{++}=90$, so every fitted row isThis factorization is the Poisson trick.