The experimental unit is a volunteer on a particular afternoon, since that volunteer-session receives a program assignment. There are 36 such experimental units; a volunteer is a repeated block, rather than a unit that receives only one program throughout the experiment.
The observational unit is the individual completed sketch, equivalently the session's single recorded count of correctly represented features. The separate map features contribute to that response variable; they are not independently randomized replicates. Nor are repeated sessions on one volunteer independent subjects.

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