The price process is a geometric Brownian motion with
Put
and define the equivalent measure on by the exponential Brownian martingale
The Cameron-Martin-Girsanov theorem says that is Brownian motion under . Therefore
so is a -martingale. This is the unique equivalent martingale measure, since cancellation of the single Brownian risk forces the displayed drift shift.
By risk-neutral valuation,
Writing with gives
Let . Conditional on under the risk-neutral measure,
Using the moment-generating function of a normal distribution in the risk-neutral expectation gives the Power payoff in the Black-Scholes model value
In particular,
The delta hedge holds
units of the risky asset.

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