A Euclidean conformal transformation is a coordinate map whose Jacobian preserves angles:For , its left side isTaking the trace identifies the infinitesimal scale change as . The traceless part must vanish, giving the conformal Killing equation
Translation and rotation invariance make the two-point function depend only on . Scale covariance then fixes its power, and inversion or special-conformal invariance requires equal dimensions for a nonzero scalar two-point function. For identical scalar primary operators,Only the normalization depends on the operator convention.
The same symmetries fix the scalar three-point function toEach insertion acquires total scaling weight from the two distances containing it, while special conformal transformations leave no independent cross-ratio for three points.
Under the AdS-CFT correspondence, each single-trace operator is represented by one bulk field. The leading two-point Witten diagram is a bulk propagator joining the two boundary insertions, equivalently two bulk-to-boundary legs contracted through the quadratic bulk action. The leading connected three-point diagram has one bulk cubic vertex integrated over AdS and three bulk-to-boundary propagators ending at . The bulk kinetic normalization fixes , while the cubic coupling fixes .
For three identical operators, conformal invariance givesWhen , , soInserting the operator product expansion, the identity term has zero expectation with , while the term giveswhich has precisely the required position dependence.
Comparing the coefficients in the short-distance limit givesIf the operator is normalized so that , its OPE coefficient equals the three-point normalization.
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