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With $Z[J]=e^{iW[J]}$, the logarithm $W$ is the connected generating functional. Its derivative $\phi =\delta W/\delta J$ is the mean field. The specified Legendre transform satisfies $\delta \Gamma /\delta \phi =J$, and the quantum effective action generates amputated one-particle-irreducible vertices by further functional derivatives. In this question $\Gamma =-W+\int J\phi$ is the negative of the commonly used Minkowski effective-action convention; consequently its tree term is $-S[\phi ]$. Its diagrammatic content is unchanged if the convention is used consistently.

Expand the action around a stationary background in the presence of the source. For $\varphi =\phi +f$, integration by parts givesThe linear term vanishes at the tree-level saddle, $\delta S/\delta \phi +J=0$. Keeping the Gaussian fluctuation approximation, and fixing the field-independent normalization, givesto one-loop order. The shift from the tree saddle to the exact mean field cancels from the tree Legendre transform at this order. Hence the one-loop scalar effective action in the question's convention isThe functional determinant has a Feynman i-epsilon prescription before Wick rotation. Higher loops come from the omitted cubic and higher fluctuation vertices.

To see the one-loop one-particle-irreducible Feynman diagrams, write $\Delta ={\Delta }_0+U(\phi )$. Its determinant expansion isEach trace closes a single scalar loop, with propagators ${\Delta }_0^{-1}$ and background insertions $U$. No internal edge is a bridge, so these graphs are one-particle irreducible. Expanding the background factors produces their external legs.

For a constant $\phi$, set $A=V^{\prime \prime }(\phi )>0$. The quantum effective potential is defined here by $\Gamma [\phi ]=\int d^{d}x{V}_{\mathrm{eff}}(\phi )$. A plane-wave basis diagonalizes $\Delta$, and the supplied Wick rotation converts its correction per unit volume toHere the power of the renormalization scale keeps the continued integral in four-dimensional units. The Gamma function recurrence and expansion giveConsequentlyThe divergence is local, so subtract it with a potential counterterm. In the modified minimal subtraction scheme, remove its associated $\gamma -\log 4\pi$ constants as well. The one-loop scalar effective potential becomesup to an arbitrary field-independent vacuum-energy constant. Another allowed finite subtraction replaces the nonlogarithmic constant. Restoring a loop-counting parameter would multiply the displayed correction by $\hslash$. The logarithm assumes positive curvature $A$; a background with negative curvature requires an analytic continuation and can have an imaginary part signalling instability.

The quartic case is special because of quartic closure of scalar effective-potential counterterms. If $V$ has degree at most four, then $V^{\prime \prime }$ has degree at most two and $(V^{\prime \prime }{)}^2$ has degree at most four: its pole is removable by the original polynomial couplings and a constant. For example, $V=m^2{\phi }^2/2+\lambda {\phi }^4/4!$ givesThe last two terms reproduce the one-loop massive phi-fourth counterterms, and the first is a vacuum-energy subtraction. A degree-$r$ potential with $r>4$ instead generates degree $2r-4>r$, forcing new operators. This is the potential-level manifestation of power counting in quantum field theory and four-dimensional renormalizability, even though the finite effective potential itself need not remain polynomial.