At this order there is one annihilation tree-level Feynman diagram. The squared-amplitude diagram is its product with its complex conjugate, with the same external momenta and spin labels in both factors:
 e-(p,s) --->\          /---> mu-(p',s')
             o ~~~~~~ o
 e+(q,r) <---/          \<--- mu+(q',r')

                     times

 e-(p,s) --->\          /---> mu-(p',s')
             o ~~~~~~ o                       *
 e+(q,r) <---/          \<--- mu+(q',r')
A wavy line is the virtual photon; the arrows show fermion-number flow. The star means complex conjugation of the entire second graph, including its external spinors. This represents for fixed spins, without adding a new physical loop to the amplitude.
For the spin sum in part (iv), identify each external spin label between the two copies and sum it. The fermion spin sum sews each spinor chain into a gamma-matrix trace. The two incoming unpolarized spin states are then handled by a spin average, giving the factor . In particular, the diagrammatic contraction becomes