Zykov symmetrization replaces one of two nonadjacent vertices by a clone of the other. Cloning the vertex of larger degree does not decrease the edge count and does not create a larger clique. Iteration reduces the extremal problem for clique-free graphs to complete multipartite graphs.
For each real , some maximizer of among graphs on vertices is complete multipartite graph. Among maximizers maximize . Cloning either of two nonadjacent vertices preserves the objective, since maximality forces their local contributions to agree. If their vertex neighbourhoods differ, the sum of the two changes in the squared-degree of a vertex objective is twice the size of their symmetric difference, a contradiction. Nonadjacency therefore partitions the vertices into classes with identical vertex neighbourhoods.
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