Ciro Santilli fantasizes that he is more compassionate than average.
He feels that this manifests itself notably through his desire/ability to create amazing documentation content and notably for free.
Also related is Ciro's worry about social inequality and how to reduce it.
In school, especially before university, Ciro felt that he always treated "the ugly/unpopular" (it is horrifying that such perception of a person exists! but true) girls really well, which led some of them to like him romantically. In part this was de to Ciro Santilli's self perceived compassionate personality and enter through the narrow gate approach to life. But was also partly Ciro's fault, he should have been clearer that he was not truly interested, but he was also lonely, curious about how it was like having girlfriend, and it feels good to have someone like you. This was a sin.
He also feels like he treated working class employees (and don't forget, this is Brazil, e.g. his building janitors in São Paulo lived in the nearby favela!) with extreme equality, sometimes even better, than other richer people.
One thing Ciro does not do however is give money to beggars on the street. Those beggars do make Ciro feel extremely bad for not giving, but he feels that they must be drug addicts to be out on the street like that, and that this money would be better invested in OurBigBook.com. But maybe this is just wrong. How fucked up the world is, how far away are we from unconditional basic income???
Once Ciro was hanging out with one of his father's on a group tourist, and she was a lesbian borderline/actually activist social reform person, and she promptly gave to a beggar without batting an eye, and that made a big impression on Ciro, making him feel even worse about himself.
It must be said that at times this compassion can be a weakness see Ciro's trip to the Municipal Market of São Paulo.