Ethos is a rhetorical appeal that refers to the credibility, character, or ethical appeal of the speaker or writer. It is one of the three modes of persuasion identified by Aristotle, alongside pathos (appeal to emotion) and logos (appeal to logic and reason). Ethos is used to establish trust and authority, persuading an audience by demonstrating that the speaker or writer is knowledgeable, trustworthy, and has the moral integrity to speak on the subject at hand.
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