Modes of persuasion refer to the techniques and strategies that speakers and writers use to convince an audience of their viewpoint or argument. The most well-known framework for understanding modes of persuasion comes from Aristotle, who identified three primary modes: 1. **Ethos**: This mode relates to the credibility or ethical appeal of the speaker or writer. It involves establishing trust and authority on the subject matter. When someone uses ethos, they aim to persuade the audience by demonstrating their expertise, integrity, or moral character.
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