John Zogby is an American pollster, author, and businessman known for his work in public opinion research and political polling. He is the founder of Zogby Analytics, a polling and market research firm. Zogby gained prominence for his early use of internet polling and was known for accurately predicting election outcomes, including the 2000 U.S. presidential election. He has also written books and articles on politics, social trends, and American culture.
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