OurBigBook.com / User acquisition Updated +Created
The general and ideal user acquisition is of course organic Googling:
However, before that point, it is very likely that Ciro will have to physically do some very hard and specific user acquisition work at some University. Maybe there is a more virtual way of achieving this.
This work will involve going through some open set of university lecture notes, and creating a superior version of them on OurBigBook.com, and somehow getting students to notice it and use it as a superior alternative to their crappy lecture notes.
Another very promising route is publishing the answers to old examination questions on the website. It is likely that we will be able to overcome any copyright issues by uploading only the answers to numbered questions. There is a minor risk that these would be considered derivative works of the copyrighted questions. But universities would have to be very anal to enforce a DMCA for that!!!
Getting in contact with students is an epic challenge, as an incredibly deep chasm separates us:
Walking with advertisement t-shirts mentioning specific course names in some university location is something Ciro seriously considers, that's how desperate things are. Watch out: docs.ourbigbook.com/#public-relations for T-shirt news!