By the Kickstarter
model – if
a high enough
number of people agree to pay your desired price, you take all their
money and give them all the product. Otherwise no one'
s money is taken and the product is never released. This latter condition is needed so people don'
t just wait for cheaper
copycats.
The latter situation isn'
t a novel scenario, the
company miscalculated the demand, spent resources developing
a failed product, and will have to eat the losses, something that will always hapoen.
