What about creations that can be easily reproduced once they enter the market?

By the Kickstarter model – if a high enough number of people agree to pay your desired price, you take all their money and give them all the product. Otherwise no one's money is taken and the product is never released. This latter condition is needed so people don't just wait for cheaper copycats.

The latter situation isn't a novel scenario, the company miscalculated the demand, spent resources developing a failed product, and will have to eat the losses, something that will always hapoen.