Feedback loop (email)

A feedback loop in the context of email marketing refers to a process in which user interactions with email campaigns inform and improve future email communications. It typically involves collecting and analyzing data related to how recipients engage with emails, such as open rates, click-through rates, and unsubscribe rates. Here’s a breakdown of how feedback loops work in email marketing: 1. **Data Collection**: Marketers gather data from various metrics associated with email campaigns.