Marketing automation in email campaigns refers to the use of software and tools to automate repetitive marketing tasks related to email marketing efforts. This approach allows businesses to create, manage, and execute email campaigns more efficiently and effectively. Here are some key components and benefits of marketing automation in email campaigns: ### Key Components 1. **Segmentation**: Marketing automation tools enable marketers to segment their audience based on various criteria such as demographics, behavior, and past interactions. This allows for more targeted and personalized email campaigns.
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