The value-action gap refers to the discrepancy between what individuals value or believe and how they actually behave. This concept is particularly relevant in fields such as environmental psychology, consumer behavior, and social psychology. Despite individuals expressing positive values or intentions (e.g., valuing sustainability, health, or social responsibility), their actions may not align with those values (e.g., using single-use plastics, consuming unhealthy foods, or engaging in environmentally harmful practices).

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