 Derivative-interaction scalar power counting

For interaction $\lambda {\Phi }^n(\partial \Phi {)}^r$ with a two-derivative kinetic term, each vertex has $n+r$ legs and $r$ momentum powers. Since $[\Phi ]=(d-2)/2$, its coupling has dimension $[\lambda ]=d-(n+r)(d-2)/2-r$. The graph identities $2I+E=(n+r)V$ and $L=I-V+1$, inserted into $D=dL-2I+rV$, prove the displayed formula. It is an upper bound on ultraviolet scaling; momentum contractions and symmetry can cause cancellations.