 Solution

The expansion is a local phenomenological description in a small scalar order parameter near a transition. Its coefficients summarize microscopic physics and generally depend smoothly on temperature. At zero field, spin-reversal Z2 symmetry requires even powers of magnetization; the conjugate field supplies the term $-hm$. The additive $F_0$ does not affect minimization with respect to $m$.

For the ordinary continuous-transition quartic model, $b>0$ ensures stability, and the quadratic coefficient changes sign, $a=a_{0}t+O(t^2)$ with $a_0>0$. If $b$ vanishes or is negative, stabilizing higher powers are required and the phase structure can change. Treating one uniform magnetization neglects spatial gradients, fluctuations and domains; the resulting exponents are predictions of mean-field theory.