 Solution

A Landau free energy is a coarse-grained thermodynamic potential expressed as a function of a proposed macroscopic order parameter. Its coefficients include microscopic and thermal effects already averaged over. At fixed external thermodynamic conditions, equilibrium selects its global minimum; other local minima can represent metastable states. It is not the internal energy of a single microscopic magnetic configuration. Here the real scalar $m$ represents a selected component of magnetization: zero describes the disordered state, while nonzero values distinguish two oppositely ordered states.

Every power is even, so the internal discrete symmetry isFor a magnetic order parameter, this represents reversal of the magnetization, as under time reversal in zero applied magnetic field. A nonzero field would generally add an odd term and break this symmetry explicitly. This scalar model has no continuous internal rotation symmetry; physical rotational symmetry of a vector magnet is not implied by treating one real component. The condition $c>0$ makes the polynomial bounded below at large $|m|$.

For the requested ordered phase on cooling, take the usual implicit assumption $a>0$, and write $r=a(T-T_c)$. If $a<0$ the temperature directions reverse; if $a=0$ this expansion has no temperature-driven transition. The source explicitly states only $c>0$.