There is basically only one scalable business model in education as of the 2020's: helping teenagers pass university entry exams. And nothing else. Everything else is a "waste" of time.
Perhaps there is a little bit of publicity incentive to helping them win knowledge olympiads as well, but it is tiny in comparison, and almost certainly not a scalable investment. This may also depend on whether universities consider anything but exams, which varies by country.
That marked is completely saturated, and Ciro Santilli refuses to participate in it for moral reasons.
Beyond that, there is no scalable investment. Other non-scalable investments that could allow one to make a lifestyle business are:
  • extra-curricular initiatives to get younger children interested in science. These may have some money stream coming from the parents of the children. This happens because for young children, the parents are more in control, and the parents, unlike the students, have some money to spend. An example:
    The space is also further crowded by several not-for profits.
    This business model is possible because experiments for young children may be cheap to realize, unlike any experiment that would matter to a teenager or adult.
  • creating a private university, for profit or not. Of course, at this point, you would be either:
    • competing against the reputation and funding of century old universities
    • or be offering more boring, lower tech or techless courses, to (God forbid the phrasing) "worse students", i.e. at a "worse university"
Teenagers and young adults:
  • don't have money to give you if you want to "help them learn for real"
  • are somewhat forced to obtain their "reputable university" reputation to kickstart their careers
It is this perfect storm that places this specific section of education in such a bad shape that it is today.
This project is likely to fail. It could become the TempleOS of wikis. The project' autism score is quite high. It might be an impossible attempt at a lifestyle business. But Ciro is beyond caring now. It must be done. Other things that come to mind:
Dangerous combination:
One man with a laptop and a dream.
and for any crazy person who might wish to join: Men Wanted for Hazardous Journey.
Video 1.
One Man's Dream - Ken Fritz Documentary (2021)
. Source.
In some ways, Ciro was reminded of by this documentary. Ken built his ultimate audio system without regard to money and time, to enjoy until he dies. Ciro is doing something similar. There is one fundamental difference however: everyone can enjoy a website all over the world.
A bit ominous though that the whole thing was eventually sold off for a fraction of the building cost:

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