Functoriality of chosen representations

If $H:{\mathcal{A}}^{\mathrm{op}}\times \mathcal{B}\to \mathbf{Set}$ has chosen representations ${\psi }_B:\mathcal{A}(-,GB)\cong H(-,B)$, the Yoneda lemma determines a unique functor $G$ on morphisms by $\mathcal{A}(-,Gb)={\psi }_{B^{\prime }}^{-1}H(-,b){\psi }_B$. This makes the representing natural isomorphisms natural in $B$.