A superfield is a function on superspace. Its finite Taylor expansion in Grassmann coordinates packages component fields into a supersymmetry representation.
An auxiliary field has no kinetic term and can be eliminated algebraically. The complex field in a chiral superfield balances bosonic and fermionic degrees of freedom off shell.
The supersymmetric non-renormalization theorem says that the Wilsonian superpotential receives no perturbative corrections. Holomorphy and spurion symmetries can often exclude nonperturbative corrections as well.
The Kähler potential is a real function integrated over full superspace. The canonical choice gives canonical kinetic terms.