Lambert's cosine law ($I(\theta )=I(0)\cos \theta$)

For an ideal diffuse emitting or reflecting planar surface with uniform direction-independent radiance, the radiant intensity in a direction at angle $\theta$ to its unit normal is $I(\theta )=I(0)\cos \theta$. This follows immediately from $I=LA\cos \theta$ and the projected area formula. The worked radiance example and diagram show the $0^{\circ }$ and $60^{\circ }$ cases. Lambertian reflectance supplies one physical idealization realizing the law; an ideal blackbody provides an emitting example.

The historical setting is Johann Heinrich Lambert's Photometria sive de mensura et gradibus luminis, colorum et umbrae, published in Augsburg in 1760. Its Part I, §139, explicitly compares normal and oblique illumination using the sine of the source's elevation, equivalently the cosine of its angle from the receiving normal vector. This is an early receiving-surface projection calculation; the modern outgoing-patch statement above keeps radiance, radiant intensity and irradiance distinct. ^{[ref] [ref]}.