One-period call price bounds ($(s-b{)}^{+}\le c\le s$)

A positive one-period martingale deflator applied to $C=(S-B{)}^{+}$ gives $(s-b{)}^{+}\le c\le s$. If both strict payoff regions $S>B$ and $S<B$ have positive probability, then $c>0$ and $c-(s-b)>0$, proving the strict lower bound. No normalization of the positive pricing variable is needed.