Label the four-momenta as . There is one tree-level Feynman diagram, the -channel photon exchange shown in the lower-left panel. The two lepton species are distinct, so there is no exchanged-final-lepton diagram. With , and , the Feynman rules give
The massless fermion spin sum is . Averaging the two initial spins of each lepton supplies , so
The gamma matrix trace identities imply, for arbitrary null external four-momenta,
To see the contraction, each trace is ; the terms proportional to cancel in four dimensions, leaving the displayed two products. Here and . Therefore
The requested proportionality constant is , where is the fine-structure constant. Both numerator terms are required by the spin sum; no final-state statistical factor enters a squared scattering amplitude for distinct leptons.

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