There is no pure Nash equilibrium. If the firms choose different sites, serves at least its own building, so receives less than . By moving onto 's site, makes every customer equidistant from the two shops and wins every tie, obtaining . Thus any separated profile has a profitable unilateral deviation by .
At any co-located profile, receives zero. It can move to a different site and capture at least that site's customers, obtaining at least two. Thus every co-located profile also has a profitable unilateral deviation. These cases exhaust all pure strategy profiles.
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