The reservation bid price for a claim is the fixed cash payment which leaves the agent indifferent: . For Gaussian wealth , exponential utility is , so its certainty equivalent is . For , subtracting the original certainty equivalent gives
The marginal price is positive when the claim hedges the agent's endowment, negative when it adds positively correlated risk, and zero for an uncorrelated zero-mean infinitesimal position.
Assume , so the claim is nontrivial. Buying units at per-unit price changes the certainty equivalent by . This strictly concave quadratic is maximized at . Market clearing gives
At the optimum the certainty-equivalent gain is
The maximal expected utility equals the original negative utility multiplied by , hence is improved. Paying a fixed amount removes exactly that gain, proving it is the fixed-payment value of market access. If , the Gaussian claim vanishes almost surely, all its covariances vanish, and the appropriate price and access value are zero; the printed formulas with a variance denominator require the nontrivial-claim assumption.

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