In a generalized linear model, the linear predictor is , a linear combination of the covariates with unknown coefficients. The link function relates this predictor to the mean: . The canonical link function chooses the natural parameter of the exponential family, namely . Differentiating the normalization of the density shows that , so the canonical link function is on the admissible parameter interval.
For a Bernoulli distribution, the probability mass function can be written asThus and . The canonical link is the logit:
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