A Bernoulli random variable records one success as and one failure as . For , its probability mass function is
with zero mass elsewhere. The terms success and failure merely name outcomes; success need not be desirable. Any event produces such a variable through its indicator random variable , with . A single Bernoulli distribution requires no independence assumption; independence becomes relevant when several trials are combined.
Because , the expected value and variance follow immediately:
For a constructed trial with , these are and . The variance is greatest at , where it equals , since . At or , the outcome is certain and the variance vanishes.
The beauty of an indicator random variable is that counting becomes addition: summing such indicators counts successes, and the linearity of expectation gives the expected count even when the indicators are dependent. With independence and a shared , the full count law is the binomial distribution. These models are summarized in Penn State STAT 504, discrete distributions.
A historical anchor is Bernoulli's posthumous Ars conjectandi: its original title page identifies the author and records publication at Basel in 1713. This documents the book's publication, rather than establishing priority for the modern name Bernoulli distribution. See Ars conjectandi, original title page, ETH Library.
A Bernoulli string is a finite sequence of independent binary digits, each taking value one with a specified probability. Unless stated otherwise, all positions use the same probability.
For independent Bernoulli observations with sum , the extended maximum-likelihood estimator is . Its unbiased improvement is , obtained by conditioning on . The Rao-Blackwell theorem gives strict variance reduction for . With a uniform prior on and squared-error loss for , the Bayes estimator is . For parameter space strictly , samples with or have only a boundary likelihood supremum, not an attained maximum.
A random experiment with two outcomes, success and failure, whose success indicator has a Bernoulli distribution. Repeated trials sharing success probability give a binomial distribution for their success count if they are independent conditional on ; integrating over an uncertain common generally makes the trials dependent marginally.
If an event occurs with probability and is independently retained with conditional probability , its retained indicator is Bernoulli with probability . Applying this independently to a binomial count turns into .

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