Planck units use fundamental constants to set natural units of mass, length and time. The displayed convention sets the ordinary Planck mass to one. The related reduced Planck units convention instead normalizes the reduced Planck mass.
Here the reduced Planck mass is one, so the Friedmann equation for an energy density is . This differs by a factor of from setting the ordinary Planck mass to one; the convention must be stated in inflationary amplitudes.