Pontryagin-Thom collapse

A compact smooth embedding has a tubular neighborhood identified with its normal bundle. Collapse the complement of its open disk neighborhood to the basepoint and identify the remaining quotient with the Thom space of that normal bundle. Pulling back its Thom class constructs a Gysin class. For a graph embedding into a product with Euclidean space, desuspending the auxiliary coordinates gives the corresponding wrong-way map.