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Rapid artificial selection is often measured over a short interval during which breeders impose a consistent objective on a population containing useful inherited variation. Evolution in nature is not intrinsically incapable of comparable speed. The contrast arises from the strength and consistency of selection, accessible variation, competing fitness demands and the timescale on which change is measured.

In the one-trait breeder's equation, $R=h^{2}S$. Breeders can choose an extreme fraction of parents each generation, giving a large and consistently signed selection differential. They may also supply favourable food and protection that reduce viability costs of the selected trait. In nature, reproductive success integrates survival, mating and fecundity, so an improvement in the measured trait can be offset by a cost elsewhere.

For multiple traits, the short-term response is summarized by Lande's equationThe additive genetic covariance matrix $\mathbf{G}$ can deflect the response away from the direction of the selection gradient $\mathbf{\beta }$. There may be little inherited variation along the direction that selection currently favours, even when each individual trait is heritable. Correlated responses and antagonistic pleiotropy can therefore slow change in one focal character without eliminating evolution altogether.

Natural selection also fluctuates through time and space. A drought can favour one phenotype and a later environment another; repeated changes partly cancel in the long-term net displacement. Peter R. Grant and B. Rosemary Grant documented changing directions and outcomes in a long-term study of Darwin's finches. Such observations show that a small endpoint difference can conceal substantial intervening evolution, rather than demonstrating persistent evolutionary inactivity.^[ref]

Gene flow can oppose local selection, and density or frequency dependence can move the optimum as a trait becomes common. An organism may already be near an ecological optimum, so stabilizing selection removes deviations that a breeder might deliberately amplify. Plasticity can buffer a new environment and reduce immediate selection on the underlying genetic trait. Alternatively, plasticity can expose new variation; its effect is not invariably to slow evolution.

Initial experimental responses can exploit standing variation and linkage disequilibrium that later disappear. Sustained change may then depend on mutation, recombination or a new environment. Artificially selected lines can reach plateaus, suffer inbreeding or show costs outside the selected environment. Comparing their first few generations with a natural lineage averaged over thousands of generations consequently exaggerates the general difference. Calendar time also matters: a species with a long generation interval has fewer opportunities for inherited change per year.

Finally, measured phenotypic change is not necessarily genetic evolution. Environmental trends can make wild populations change quickly without an inherited response, or conceal a genetic response by changing development in the opposite direction. Common-garden, pedigree or genomic evidence is needed to separate these effects. Strong short-term response under controlled selection and modest long-term net change in nature are compatible with the same inheritance and selection principles.