Incoming links: Google custom hardware
Has some good mentions, but often leaves you wanting more details of how certain things happened, especially the early days stuff.
Does however paint a good picture of several notable employees, and non-search projects from the early 2000's including:
- the cook dude
- porn cookie guy
- the unusual IPO process
Paints a very positive picture of the founders. It is likely true. They gave shares generously to early employees. Tried to allow the more general public to buy from IPO, by using a bidding scheme, rather than focusing on the big bankers as was usual.
The introduction mentions that Google is very interested in molecular biology and mining genetics data, much like Ciro Santilli! Can't find external references however...
Two of the most compelling areas that Google and its founders are quietly working on are the promising fields of molecular biology and genetics. Millions of genes in combination with massive amounts of biological and scientific data are an excellent match for the Google search engine, the tremendous database the company has in place, and its immense computing power. Already, Google has downloaded a map of the human genome and is working closely with biologist Dr. Craig Venter and other leaders in genetics on scientific projects that may lead to important breakthroughs in science, medicine, and health. In other words, we may be heading toward a time when people can google their own genes.
The book gives good highlight as to why Google became big: search was just an incredibly computationally intensive task. From very early days, Largey were already making up their own somewhat custom compute systems from very early days, which naturally led into Google custom hardware later on. Google just managed to pull ahead on the reinvest revenue into hardware loop, and no one ever caught them back. This feels more the case than e.g. with Amazon, which notoriously had to buy off dozens of competitors to clear the way.
Cover of The Google Story
. Intel is known to have created customized chips for very large clients.
This is mentioned e.g. at: www.theregister.com/2021/03/23/google_to_build_server_socs/Those chips are then used only in large scale server deployments of those very large clients. Google is one of them most likely, given their penchant for Google custom hardware.
Intel is known to do custom-ish cuts of Xeons for big customers.
TODO better sources.