Cold calling

Cold calling is a sales technique where a salesperson contacts potential customers who have not previously expressed interest in the product or service being offered. This can be done via phone calls, but it can also extend to other forms of communication, such as emails or in-person visits. The primary goal of cold calling is to generate new leads, set appointments, or make sales by initiating a conversation with a prospect who has not been pre-qualified or warmed up to the sales pitch.