Absolute magnitude–Hubble constant degeneracy

In Type Ia supernova cosmology, the predicted apparent magnitude depends on the common absolute magnitude $M_0$ and the Hubble constant only through $\beta =M_0-5{\log }_{10}(H_0/H_{\mathrm{ref}})$, after choosing a fixed reference $H_{\mathrm{ref}}>0$. A flat improper prior on $M_0$ makes the likelihood integrated over $M_0$ independent of $H_0$, by translation of the integration variable. If the other prior factors are independent and the posterior is proper, the marginal posterior of $H_0$ equals its prior. An external calibration of $M_0$ can break this lack of identifiability.