Gauge-invariant electron Yukawa mass ($m_e=|y_e|v/\sqrt{2}$)

The Standard Model lepton doublet $L=({\nu }_L,e_L{)}^T$ has hypercharge $-1/2$, the electron singlet $e_R$ has $-1$, and the Higgs doublet has $1/2$. Therefore $-y_e\bar{L}\varphi e_R+h.c.$ is gauge-invariant even though a bare ${\bar{e}}_L{e}_R$ mass is not. The vacuum expectation value generates a Dirac mass $|y_e|v/\sqrt{2}$. In unitary gauge, the Higgs boson coupling is $-(m_e/v)h\bar{e}e$ after rephasing the electron.