Inertialess Oldroyd-B circular Couette pressure ($p=p_0+2(\mu -{\mu }_r)\tau B^2/r^4$)

For circular Couette flow with $v=Ar+B/r$, the rotating-frame reduction of circular viscoelastic shear gives shear rate $g=-2B/r^2$. The total shear stress is $\mu g$, and the azimuthal minus radial normal-stress difference is $2(\mu -{\mu }_r)\tau g^2$ in the stress convention where ${\sigma }_{rr}=-p$. Radial force balance without inertia is $p^{\prime }=-2(\mu -{\mu }_r)\tau g^2/r$, which integrates to the displayed pressure. The pressure constant is undetermined by these equations.