Involution alone does not imply an isometric Gelfand transform

The complex dual numbers $\mathbb{C}[\epsilon ]/({\epsilon }^2)$, with norm $\Vert a+b\epsilon \Vert =|a|+|b|$ and involution $a+b\epsilon \mapsto \bar{a}+\bar{b}\epsilon$, is a commutative unital Banach algebra with an isometric involution. Its sole character of an algebra kills $\epsilon$, so the Gelfand transform is neither injective nor isometric. The C-star identity excludes this example and gives the Commutative Gelfand--Naimark theorem. Even preservation of the involution on characters can fail without that identity: on ${\mathbb{C}}^2$, the involution $(a,b{)}^{\ast }=(\bar{b},\bar{a})$ exchanges the two evaluation characters.