For the conventional positive Euclidean dilaton curvature coupling, with no antisymmetric background field, the leading scalar Weyl coefficient is the displayed expression. The matter/ghost central charge gives . In a geodesic background field expansion of a string sigma model, contracting in the curvature coupling produces the counterterm and hence the Laplacian term. The full embedding equation supplies the gradient-square improvement in the dilaton Weyl variation. Setting this coefficient to zero fixes the constant in the dilaton equation from contracted Bianchi identity; the metric equation alone does not. The Lorentzian dilaton coupling sign convention determines the named-field translation.
The noncritical coefficient is also given in Tong's string theory notes, Section 7.4.4.

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