A credibility premium estimates a risk's expected future claims by combining its own observed experience with a collective or prior mean. In its basic form , the credibility factor is the weight assigned to individual experience. Larger credibility places less weight on pooling with the population. The amounts below are pure expected-claim premiums; no additional expense or profit loading is specified.
Under squared-error loss, the posterior risk for estimating the unknown conditional mean by is
Hence the Bayes estimator under squared error loss is the posterior mean. In the equal-year model, conditional independence makes the likelihood proportional to . Combining it with the normal prior and completing the square gives
Because , the required estimator is ; it also equals the predictive mean . The normal-normal credibility expression is
This is exact Bayesian credibility, not merely the best linear approximation to a possibly nonlinear posterior mean.
For unequal life counts use the usual exposure model: individual-life losses are conditionally independent with variance , and the annual totals are conditionally independent given the same . Then
The dot denotes the stipulated normal approximation. The positive exposures are known. Define total past exposure and its experience mean by
The normal log-likelihood has quadratic term . With the prior , normal-normal conjugacy with unequal exposures gives posterior variance and mean
Therefore the estimated pure premium per life for year has the normal-normal credibility with unequal exposures form
It is also an exact normal-model Bühlmann–Straub credibility estimate. The individual experience is exposure-weighted: the unweighted mean of the yearly per-life observations would generally discard the different precisions.
For positive , differentiation gives
Thus increasing the prior variance increases credibility, because greater between-risk heterogeneity makes the collective mean less representative of this risk. Increasing the individual process variance decreases credibility, because a fixed amount of observed experience becomes noisier. The future exposure supplies no new observation, so it does not enter . It only scales the total premium:
The independent-life variance scaling is part of the usual exposure interpretation. Without it, a known variance for one life does not determine the variance of a total: a common pairwise conditional covariance would add to . Similarly, cross-year conditional dependence would change the joint likelihood. Those assumptions are implicit in applying the standard credibility model to the final paragraph.